There has been a trend in recent years whereby some organisers and sponsors appear content to give away cheap totes to delegates instead of giving away smart and desirable bags. Of course, the sponsor may be saving a few hundred pounds but do they realise that cheap bags with little thought about the quality and style end up in the bin.
We recently asked a venue hotel to tell us about the rubbish collected from attendee rooms after the event. It was both revealing and depressing. The bins were filled with cheap totes and workshop materials.
An ugly bag filled with lame, useless things will end up in the nearest bin when no one’s looking. A functional, stylish conference bag filled with functional promo gifts can make a strong first impression so sharpen up before your next event. Do not underestimate the marketing power of a stylish conference bag.
Ensure your name isn’t trashed…