CSR and challenging markets are key to events suppliers' impressive growth

Article published: March 2010

by Ian Whiteling, Joint Editor in Chief of Meetings Review

Conference bag and promotional product supplier Nexus Collections has achieved significant success during the downturn, thanks to a forward-looking global approach to new business.

When chartered accountant and Nexus Collections managing director, Nick Jones, predicted the current recession, he immediately identified and put in place certain policies to secure the ongoing growth of his business. The results are that his company has maintained its place as a world-leading supplier and manufacturer of conference bags and promotional items, and achieved at least 25% growth in overseas sales.

Among other sales activity, Nexus increased its focus on markets considered by many to be challenging or encumbered by difficult stereotypes, including Western Africa, parts of the Caribbean and China.

For example, in Nigeria, a country with a global image tainted by corruption, Nexus worked closely with the Government to provide 8,000 bags for the Nigerian Bar Association’s annual general conference in Lagos.

Meanwhile, in Trinidad, once again working closely with government officials, Nexus provided more than 4,000 bags for the Fifth Summit of the Americas in Port of Spain, Trinidad and Tobago.

Finally, in China, notoriously a culturally challenging market for the West, Nexus continued to grow its operations, rapidly increasing headcount in its factory facility, which boasts exceptionally high quality working conditions, staff opportunities and corporate social responsibility-linked initiatives.

“Like all businesses, the ongoing economic uncertainty has placed strain on our operations and sales,” said Jones.

“By seeking new and emerging markets, or targeting those considered high risk by others, we have continued to grow and achieved superb overseas sales.

“Once again our range of environmentally responsible products has been instrumental in our success, drawing in potential customers and providing the opportunities in the first place.

“The 25% growth figure is actually quite conservative as we have recently received a range of new orders that will push it even higher over the coming months.”

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